The meaningful data you receive thanks to live analytics allows you to identify the wishes and preferences of every recipient. Filter them and add them to segments of your choice. From the anonymous data that makes up a diverse target group, you can now generate clusters of recipients who will be the most promising for your respective campaign. Filter dynamically based on your choices. Define your target group. Do you, for instance, want to reach everyone who is interested in a specific product or who have already spent a certain amount of money on a different product? Or all women within a certain age group from a specific city? Set up your filters and your communications will reach your desired audience with laser-like precision, which will also make your campaigns relevant and concise.